About

prem.ise

noun an idea or theory on which a statement or action is based

[ ] = brackets

  1. to add clarification

  2. to add information

  3. to add missing words

The premise is the “WHY” of the story. [Square brackets] are used in writing to indicate an outside source bringing clarity to the story.

At The Premise Studio, we are the outside source bringing clarity to your story. We help you to DISCOVER your story and CAPTURE it through engaging still and motion imagery so that you can SHARE your story more intentionally with the world. It can be time consuming and frustrating to identify the why of your story. The PREMISE PROCESS was created with this in mind. Our proven process brings clarity to your story and helps guarantee that you don’t waist time and money capturing your story. Allow me to explain…

[DISCOVER] Producing your story begins with asking insightful questions that facilitate the discovery of your why. Once we identify your why, we confirm who your target audience is. This profile informs the style, pace, and tone of the visual story we capture to ensure it aligns with your brand promise. We don’t want to create more noise in the market. Instead we want to cut through the noise and speak intentionally and with clarity.

[CAPTURE] There can be numerous moving parts when producing your story which is why we design a CAPTURE PLAN for all of our productions. The capture plan is a document that helps create trust and keep you and the crew on the same page. This plan coordinates all the capture details and aligns with the budget to ensure we maximize your time and resources.

[SHARE] Sharing your photography or video is the final and most critical step in the PREMISE PROCESS. Because there are many vehicles in today’s market for photography and video. We format your visual assets to the necessary specs and help you share your story to achieve maximum impact.

Over the past 10 years, The Premise Studio has developed a proven track record of helping large and small businesses as well as non-profits, grow and unlock their potential through authentic imagery. We would love to do the same for you. Please contact us today!